Wednesday, 22 February 2017

A Layman’s Guide to UX and UI and their Relevance to WordPress



User Experience (UX) and User Interface (UI) are very significant concepts which have been around for quite a long time in the web development space or for that matter in every creative and tech-based realm. Although both UX and UI are very different in scope and objective, they are the most confused and misused terms in the design and development field.
Understanding user experience design
UX design is basically about enhancing customer satisfaction and loyalty by optimally developing the usability and pleasant response a visitor experiences with your site. This is basically achieved by aligning the business objectives to the needs of customers, while you test and refine each and every aspect of your site till your audience is satisfied.

Why UX matters to a WordPress specialist
The importance of UX for a brand and business couldn’t be emphasized enough as today’s tech savvy consumers decide within a few seconds whether the site they have landed on is worth staying on. And a WordPress developer conversant with UX design can create a site that can make a customer’s journey through your business website meaningful, immersive and enjoyable. Thus, either you connect with your customers deeply or you lose them and in both the cases the impact on your business is huge.

Defining user interface design
User interface is the physical elements that enable users to interact with a technology or product. UI designers create controls, buttons, typography, icons in order to solve the interaction issues for your audience. Suppose your WordPress UI designer is creating the admin dashboard, they will decide whether to use a button, arrow or slider to execute a task.

Interpreting UI in terms of WordPress web development
User interface visually portrays the elements that UX designer has laid out. It is of paramount importance that your WordPress web design agency designs a site that is intuitive and highly functional and your audience gets a seamless experience navigating through your site. For instance, WordPress themes with same functionality yet different UI can gather different response from users. One that is more interactive and convenient to use will be downloaded more.