User
Experience (UX) and User Interface (UI) are very significant concepts
which have been around for quite a long time in the web development
space or for that matter in every creative and tech-based realm. Although both UX
and UI are very different in scope and objective, they are the most
confused and misused terms in the design and development field.
Understanding user
experience design
UX design is basically about
enhancing customer satisfaction and loyalty by optimally developing the
usability and pleasant response a visitor experiences with your site. This is
basically achieved by aligning the business objectives to the needs of
customers, while you test and refine each and every aspect of your site till
your audience is satisfied.
Why UX matters to a
WordPress specialist
The importance of UX for a brand and business couldn’t be
emphasized enough as today’s tech savvy consumers decide within a few seconds
whether the site they have landed on is worth staying on. And a WordPress developer conversant with UX
design can create a site that can make a customer’s journey through your
business website meaningful, immersive and enjoyable. Thus, either you connect
with your customers deeply or you lose them and in both the cases the impact on
your business is huge.
Defining user interface
design
User interface is the physical elements that enable users to
interact with a technology or product. UI designers create controls, buttons,
typography, icons in order to solve the interaction issues for your audience.
Suppose your WordPress UI designer is creating the admin dashboard, they will
decide whether to use a button, arrow or slider to execute a task.
Interpreting UI in terms
of WordPress web development
User interface visually portrays
the elements that UX designer has laid out. It is of paramount importance that
your WordPress web design agency designs a site that is
intuitive and highly functional and your audience gets a seamless experience
navigating through your site. For instance, WordPress themes with same
functionality yet different UI can gather different response from users. One
that is more interactive and convenient to use will be downloaded more.
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